Custom Magnets With Your Logo

Choosing magnets

When the furnace dies at 2 a.m., nobody is reading a brochure. They're looking at the fridge. That's the whole case for custom magnets, and it's why plumbers, HVAC companies, pizza places, vets and locksmiths keep ordering them. A thin one slips into an envelope and costs little per piece, which makes it a natural fit for direct mail and door hangers.

Design it for the moment of need. Your phone number should be the largest thing on the magnet, followed by exactly what you do. A logo on its own won't help somebody who has forgotten what your company sells. Business-card sizes are the classic choice, but a calendar magnet, a schedule for a local team or a shape related to your trade can get extra fridge time.

Vehicle magnets are a separate animal, because they've got to read at a distance and hold on at highway speeds. Check the listing to make sure what you're looking at is meant for a car door before you plan your fleet around it. For fridge magnets, thickness makes a real difference, since flimsy ones slide down the door and eventually end up under the stove.