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Choosing key chains / rings

Keys go everywhere their owner goes, and a good keychain goes with them. That makes it a natural handout for car dealerships, property managers, realtors at closing, locksmiths and anyone else whose business literally involves handing somebody a set of keys. It's small, it's inexpensive per piece and it fits in an envelope, a gift bag or the palm of your hand.

Scale is your main design problem, since you've got very little room to work with. A logo that looks crisp on a business card may be a smudge at this size, so reduce it down to the simplest version you have and leave your tagline at home. Check the imprint area on the product page and print your logo at that exact size on paper.

Beyond that, the question is what it does. A keychain that also opens a bottle, holds a tool or lights up gets used more, while a plain one needs to look great to earn its place. Think about bulk too, since nobody wants a brick in their pocket. For a house key handover, something with a little weight feels more like an occasion.