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Choosing bottles

Reusable bottles get carried to the gym, clipped to a pack and left on boardroom tables, which makes them one of the more visible things you can put a logo on. Charity runs, school fundraisers, wellness weeks and summer staff kits are the usual reasons people come looking for custom water bottles, and they're the sort of thing people hang on to.

Start with how the bottle will be used. Someone on a trail wants something easy to carry and easy to drink from while moving. Someone at a desk cares about whether it tips over and whether it fits the machine in the lunchroom. Capacity, mouth width and lid style all change the experience, so read each listing with one real person in mind.

For artwork, remember you're printing on a cylinder. Only part of the logo faces the viewer at any moment, so a stacked version of your mark often works better than a long horizontal one. If where a bottle is produced matters to your organization, the catalogue's 'made in' filter narrows things down, and the theme and colour filters help you match an event.