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Choosing backpacks

Backpacks are a commitment gift. They cost more than a pen and a sticker, and they get used accordingly: on commutes, on flights and on the backs of sales reps walking across campus. New-hire kits, field teams, student orientation and conference speaker gifts are the most common reasons to order custom backpacks, usually in smaller quantities and with more thought per piece.

Have a look at where the logo actually lands. Front pockets and zippers break up the surface, so the imprint area on a backpack is often smaller than the bag's overall size suggests. Embroidery and printed patches both have their place, and a simple mark generally holds up better than a detailed one. The product page gives you the method and dimensions to work with.

What people carry should steer the rest. Anyone hauling a laptop will check for a padded section that fits their machine, and someone on the road wants pockets that make sense. Since this is a bigger purchase per piece, it's a good category for the one-piece decorated sample: wear it to work for a week and see whether you'd hand it to a client.