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Choosing coolers

Coolers get invited to all the good parts of summer: lake weekends, tailgates, company barbecues, the back of the truck at the tournament. Breweries, contractors, financial advisers and golf organizers all order custom coolers because they get seen in relaxed settings, by groups of people, while everybody's in a good mood. Hard to book that kind of media placement any other way.

Capacity is easier to judge in cans than in litres, so picture what you want it to hold. A lunch-sized soft cooler is a nice gift for individual employees, while something big enough for a whole crew is more of a statement piece for top clients or a raffle table. Carrying matters as well, since a full cooler gets heavy in a hurry.

On the artwork side, you usually have a generous panel to work with, so your logo can be seen across a campsite. Bold shapes read better than fine print at that distance. Fabric and hard-shell surfaces take decoration differently, so check the method on the product page. Heavier orders are worth watching for shipping, which gets quoted along with your proof.