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Choosing beverage insulators

Few giveaways have a job as clear as this one: keep the drink cold and the hand dry. Custom can covers and bottle holders live at tailgates, cottages and backyard barbecues, and they're a popular choice for breweries, weddings, ball tournaments and summer client parties. A flat-folding style weighs next to nothing, so stuffing a stack into a gift bag or a mail-out is no trouble.

Size is the catch that gets people. Cans now come in regular, slim and tall formats, and bottles are a different shape altogether, so think about what your crowd actually drinks. A cover made for one might be sloppy on another. If your event serves a specific drink, it's worth confirming the fit against the dimensions on the product page.

Your logo only shows on one side at a time, and it's wrapped around a tube held by a hand, so simple artwork pays off. If the product allows it, try something different on each side: the logo on one, and a joke or an event date on the other. The joke side tends to get photographed more, so go ahead and be a little funny.