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Choosing chargers

Nobody forgets who saved their phone at 4% battery. Custom power banks and chargers make strong conference giveaways, client gifts and sales incentives because the product solves an annoying problem, and it tends to go straight into a bag rather than a drawer. Tech firms, financial advisers and event sponsors all like the sense of usefulness that comes with this one.

Compatibility is what to check first. Connectors and cables vary, and the phones in your audience won't all be the same, so look closely at what each charger plugs into. Capacity matters too: a slim model for topping up during a conference is a different product from something meant to get a team through a long day in the field.

Artwork usually sits on a small flat face, so a clean logo will outperform a slogan. Dark casings and metallic finishes can change how colours read, which is a good reason to look carefully at your proof. Because electronics carry a higher price per piece, many buyers sample one first, plug it in and live with it for a few days before they approve a larger order.