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Choosing ear buds

Commuters, remote workers and frequent flyers all wear these every single day, which is why custom earbuds and headphones land so well as client gifts and conference prizes. They feel more personal than an office accessory, and they often get used far from the office. Your brand gets to be associated with someone's morning walk or favourite podcast, which isn't a bad neighbourhood to be in.

Look at where your logo can realistically go. On earbuds, it usually sits on the charging case rather than on the tiny buds themselves. Over-ear headphones may offer the outside of an ear cup. Both are small, and they're curved or shiny in many cases, so a compact icon tends to look better than a name in fine letters. Check each product's imprint area.

Wired or wireless is the first thing to sort out, along with whether your recipients' devices will actually connect to what you're buying. Next, decide how fancy this needs to be, since a conference prize and a gift to a major client are different budgets. Audio quality isn't something a listing can show you, so a single decorated sample is a sensible first step.