Custom Calendars With Your Logo

Choosing calendars

Hardly any other promotional item asks to be looked at every single day for a year. Realtors, insurance brokers, farm suppliers, funeral homes, financial advisers and service trades have sent out calendars for generations, and in plenty of homes and shops, the one from the local co-op is still the one on the wall. It's old-fashioned, and it works because it's useful.

Pick the format by where it'll hang out. Wall calendars suit kitchens, shops and offices. Desk versions sit next to a keyboard. Magnetic ones go on the fridge and pull double duty if your phone number is printed where it can be seen. Think about whether your clients write on theirs, because a calendar with roomy date boxes gets far more attention.

Timing is the big planning point: these are a seasonal item, and they're no use if they turn up in February. Look up the production time on the product page and work backward from when you plan to mail them. If you serve both Canadian and American clients, check which holidays are marked, because a wrong Thanksgiving date will get noticed by somebody come October.