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Choosing rubber ducks

Put your logo on a rubber duck. It's our favourite sentence, and it works better than it has any right to. Nobody needs a duck, which is exactly why people will cross a trade show floor to get one. Custom rubber ducks have a following among software teams, pool and spa companies, plumbers, charity race organizers and anybody who's tired of handing out the same old thing.

A duck is not a large canvas, and it is very much not flat. Your logo typically goes on the chest or the side, so a compact icon or a very short name is the way to go. Some of the fun comes from the outfits, so browse around before you settle on a plain yellow one. A duck dressed for your trade is a duck that gets photographed.

As for how to use them, think about a moment of surprise: one in every welcome kit, one left on the desk of a client you're trying to reach or a bucket of them at the booth with a sign saying 'Take one, we dare you.' If you're only half-convinced, order a single decorated sample and leave it on your boss's chair.