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Choosing padfolios

Walk into a client meeting with a padfolio and you look like someone who's read the file. Custom padfolios and portfolios are favoured by sales teams, law firms, financial advisers, boards and leadership programs because they're a step more formal than a notebook. They stay in the hands of people who go to many meetings, and your logo goes with them to every one.

Think about what your people need to bring along. A simple pad and pen holder suits someone taking notes in a boardroom, while anyone carrying documents, business cards or a tablet will want more compartments and possibly a zip closure. Measure the tablet if that matters, since not every device will fit every sleeve, and read the listing carefully before you commit.

On the cover, less is more. A logo pressed quietly into the surface reads as a premium item, while a loud full-colour print can work against the formal feel you're paying for. Check the decoration method on each product page, along with the imprint area. If you're giving these to a board or a graduating class, you may want to ask about adding individual names.